Cambridge, Massachusetts – Marketing Your App today announces the launch of MYA Tools, its new integrated suite of online app marketing tools, helping mobile developers easily promote their iPhone and iPad apps to get more exposure, new customers, and increased sales. The online platform, available for free on the company’s website, gives developers quick access to tools including: a “done for you” website, promo code dispenser, social media posting, app review website submitter, App Store optimization, and more.
The tools are designed to work together, allowing the user to enter their app information once. The goal of MYA Tools is to give developers new and highly effective ways to attract more attention for their apps in a highly competitive App Store by making professional-grade marketing tools that anyone can use.
“MYA Tools can help you reach more customers, get bigger exposure for your app, and more sales,” said Matthew Palmer, CEO of Marketing Your App. “We’ve taken all the tips and tricks we know about succeeding in the App Store and baked them into these easy to use tools.”
Specifically designed for iPhone and iPad apps, MYA Tools fills a need for professional tools that are available to all developers and accessible to people without a marketing or sales background. While many app analytical solutions exist, they often do not tell the user how to use the data to maximize their sales.
In the highly competitive iTunes App Store, with over 60,000 apps for sale and 500 more submitted to Apple every day, developers find they need to actively promote their apps more to stand out and reach new customers.
“Until now, the tools have not been there to help developers effectively promote their app in a variety of ways from one place and to measure their results beyond the number of sales,” Matthew Palmer said. “With MYA Tools, we strive to change that.”
Using MYA Tools, mobile developers can quickly publish a website for their app with no coding or maintenance required. The website is automatically created for them by using information about their app in the iTunes App Store. The one-page website also includes the marketing best practices designed to attract more visitors and clicks. The website automatically updates itself with the latest information from the App Store, so there is no time-consuming maintenance needed.
The promo code dispenser is designed to help developers turn their free download codes into publicity with popular websites and media outlets. Rather than handing out codes individually, they can turn them into a convenient link to share. Once the link is clicked, a code is automatically redeemed and the app downloaded, saving the developer from keeping track of codes manually.
Social media websites like Facebook and Twitter can help developers reach large audiences, but can be time consuming to update. MYA Tools allows users to post to all their Facebook pages, profiles, and Twitter accounts at once with announcements about their app, saving time and helping spread the word. Users can see their impact with the Twitter Reactions tool, a continually updated feed showing what tweets mention them or their app.
In addition, there are other tools to help developers market their app and reach new paying customers. The App Store Optimization tool walks users through making the most of their app name, keywords, and description to be found by more shoppers. The QR Code Creator makes codes that customers can scan with their mobile phones to visit the app in the App Store.
Features of MYA Tools from Marketing Your App include:
* Free app marketing tools: All-in-one online software designed to help iOS developers get more attention and downloads
* Instant website: Launch a website for an iPhone or iPad app without coding or maintenance
* “Smart” promo codes: Distribute free download codes without keeping track of used codes
* Social media shortcuts: Engage customers by posting to multiple Facebook and Twitter accounts at once
* App Store Optimization: Stand out with the expert formula for an app’s display name, keywords, and description
Pricing and availability:
MYA Tools is available for free at the Marketing Your App website for iPhone and iPad developers with 1 app. Plans for multiple apps and with additional features start at $29 (USD) per month.
Based in Cambridge, Massachusetts, Marketing Your App is a mobile marketing company helping iPhone, iPad, and Android developers successfully sell their applications. Their marketing solutions help apps get more exposure, new customers, and increased sales in the iTunes App Store or Android Market. Copyright (C) 2012 Marketing Your App. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
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