Miniclip forms Mobile Division to Develop Games for iPhone and Android

Neuchatel, Switzerland – Miniclip, the world’s largest website dedicated to online games, is broadening its business to support the mobile gaming platform. With a dedicated audience of more than 57 million casual gamers worldwide and a library of more than 600 online games, Miniclip’s newly formed mobile games division, led by former Skype manager Antonio Sergio Varanda, will develop, publish and distribute its most popular online casual games for mobile operating systems. Consumers can play Miniclip’s online games and then easily purchase the mobile versions on the App Store or Android Market.

“In the era of app fatigue and the overabundance of games for the iPhone, Miniclip has been able to break through the clutter and leverage our massive community of casual gamers to drive awareness and sales,” said Antonio Sergio Varanda, director of the mobile division at Miniclip. “Miniclip has spent the past nine years building the largest online destination site for gamers and establishing a trusted reputation amongst households worldwide. Now with our global distribution platform, we have the capability to distribute and market Miniclip games across multiple channels including online, mobile and console.”

Miniclip has tested its methodology with a handful of externally developed game franchises available for mobile, including Fragger, Monster Trucks, Disc Pool and Monkey Kick. Proving its model to be successful, the company has secured more than 1.9 million paid sales of its mobile games to date. Fragger for iPhone reached the #2 paid app position in the US App Store and #3 in the store’s overall top grossing apps. The car-crushing, adrenaline filled Monster Trucks Nitro II, released in April 2010, made the App Store’s Top 10 ranking and the original Monster Trucks was featured in Apple’s iPhone 3GS television advertising. Monkey Kick, a free game released for iPhone and Android in November 2009, offers simple and addictive gameplay and has generated more than 1.7 million downloads.

Miniclip’s mobile games portfolio includes both new IP as well as some of Miniclip’s most successful online titles. Initial titles slated for release in late 2010 include:

* Ping Pong! – An easy-to-play favorite from Miniclip, players use the iPhone’s accelerometer to move the paddle and bounce the ball as many times as they can. Platforms: iPhone, iPod touch.

* Fragger HD – The top-selling iPhone app that has players tossing grenades at the enemies, gets an upgrade with HD graphics, redesigned completely for the iPad.

* Fragger 2 – The sequel to the top-selling original will include new types of grenades, moving enemies and many more surprises. Platforms: iPhone, iPod touch, iPad.

* Candy & Clyde – Based on the successful Flash game, with over 20 mini-games that get progressively harder. Play as Candy to play fair, or as Clyde to be naughty. Platforms: iPhone, iPod touch.

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With more than 57 million players every month, Miniclip is one of the world’s largest free-to-play online game destinations. The company develops, publishes and distributes more than 600 casual and mobile games. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip is the only website to ever win the prestigious Webby Peoples Voice Award, the “Oscars of the Internet” for the Internet’s Best Game Site for three consecutive years. Copyright (C) 2010 Miniclip. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.