Posted by Ryan Johnson on 01 26, 2010

SOHOinmypocket

Categories: Navigation, | 2 comments | |

If you live in or are traveling to New York City then you really should checkout the SOHOinmypocket navigation app for iPhone. This little gem provides you with the ultimate map for finding your favorite shopping and entertainment locations in the SoHo and NoLita neighborhoods of NYC. Known for it’s eclectic ambiance and killer shopping, the SoHo and NoLita neighborhoods makeup up over 50 square blocks packed with must see hotels, shopping, restaurants, bars, and festivals.

I was in SoHo just last summer and loved it. It’s such a cool place. I roamed around for hours, stopping at places that peaked my interest. All the way I used my iPhone 3G S map to navigate from block to block, but truthfully something was missing. I definitely felt like I missed out on a ton of cool places simply because 1) I didn’t know they existed and 2) I had no idea how to find them. After checking out SOHOinmypocket it was clear that this app is exactly what was missing.

Finding places in SoHo and NoLita that suit your taste are extremely easy with SOHOinmypocket. The main menu is divided into clear cut categories for shopping, dining, restrooms, salons, theaters, shoe stores, bars & wine bars, and on and on. An effortless swipe of your finger finds your destination of choice. Each location is listed by name and distance. A touch of your finger gives you all the vitals for a location like it’s address, phone number, and website. You can even receive discounts at popular Soho shopping destinations straight from the Deals page within the app.

Yes, some of these features are fairly common in other shopping apps, but what really makes SOHOinmypocket stand out from other apps is it’s interactive map. SOHOinmypocket doesn’t just provide the standard Google Maps view, it overlays the names and locations of destinations inside the map. So when you’re looking at the map you’re not just seeing a pin for the location you’re interested in, you’re able to see all of the destinations in that area. I’m a huge fan of this feature because not only does it simplify finding your location of choice and getting directions straight to the front door, but it also shows you other cool spots that are either on the way or located nearby so you can truly maximize your visit.

Key Features of SOHOinmypocket:

Complete info for the 50 city blocks in SoHo and NoLita
Categorized directory containing address, telephone, and website
Interactive map depicting location of all listings
Turn-by-turn direction to your destination
Discounts and deals for restaurants, retailers, hotels, and more
Ability to save favorites for easy return visits

To sum it up, SOHOinmypocket, developed by AppFury LLC, is a must have iPhone app for people who either live or will be visiting New York City. It’s comprehensive, convenient, easy to use, and provides you with the neighborhood know how that only a long-time resident would have.